Captions describe the dialogues, background sounds (like a door opening or a gunshot), music, and speaker switching. Captions are comprehension accessories for people who have difficulty hearing, while Subtitles are helpful for non-native speakers of the language. There is a minor difference between “Captions” and “Subtitles”. In such cases, captions and subtitles are almost the only determining factor of viewer retention. 85% of all social media content is watched with the sound off. Video and audio streaming platforms, apart from YouTube, also see the difference. It boosts SEO, engagement, sharing rate, and search rank for content producers. It reaches a wider audience, including those new to the language, those who have difficulty hearing, and those who, at the moment, cannot play the video with sound.Ī YouTube video containing subtitles tend to perform better than one does not, with 12% more view time.

Subtitling has become one of the most important aspects of a video or an audio file.

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